YouTube has announced updates to the partner program, new ways to make money with Shorts, updates to the short-video format, and a reimagined development of how the music industry and creators work together.
YouTube now offers 10 ways for the over 2 Mn partners to make money and is expanding the partner program, and more creators and artists will have the opportunity to make money on YouTube across different creative formats, and more updates have been announced.
YouTube Partner Program Updates
Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1,000 subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding. A new level of YPP with lower requirements will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships. To reward creators across a range of formats, we’ll have paths for long-form, Shorts, and Live creators to join this new tier in 2023.
Nothing will change with the existing criteria—creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while we maintain the same level of brand safety for advertisers.
To start rewarding the new creative batch of Shorts, the platform is expanding the temporary Shorts Fund.
Here’s how it’ll work:
Beginning in early 2023, current and future YPP creators will be eligible for revenue sharing on Shorts
In Shorts, ads run between videos in the Shorts Feed. So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing
From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not
YouTube expects the majority of the Shorts Fund recipients to earn more money under this new model. Instead of a fixed fund, YouTube is doubling down on the revenue-sharing model that has supercharged the creator economy and enabled creators to benefit from the platform’s success.
The platform is also launching Super Thanks for Shorts in beta to thousands of creators, with a complete rollout expected next year. Viewers can show their appreciation for their favorite Shorts, and creators can interact with their fans through purchased, highlighted Super Thanks comments. And we’re bringing together brands and Shorts creators as part of YouTube BrandConnect.