As per TAM Media Research, over 55 advertisers and 85 brands from India have put their advertising monies into Asia Cup 2022. Overall ad volume has grown by 51% than Asia Cup 2016.
Over the years, sports marketing has gained more popularity. Indian brands are also spending their advertising monies on international sports. As per a recent report by TAM Media Research, the indexed ad volume growth has grown by 51% in Asia Cup 2022 over 2016.
One of the most awaited are India-Pakistan matches, which tend to spark up a memefest on social media, and have the highest percentage share among all Asia Cup matches this year.
Categories such as ecom-gaming, pan masala, perfumes and deodorant, cellular phones-smartphones, aerated soft drink are the highest spenders in Asia Cup 2022. These five categories contributed up to 39-49% of overall advertising.
Among the advertisers, Vini Products had the lion’s share in 2022, followed by Sporta Technologies, Fairplay, Samsung India Electronics and K P Pan Foods.
The services, food and beverages, and personal care sector have invested the most in advertising on Asia Cup in 2022.
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