Pinterest partners with Headspace to advocate creator wellbeing

Paawan Sunam
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Pinterest Headspace

In collaboration with Headspace, Pinterest would offer a range of tools for managing stress, amplifying positivity, and bolstering overall well-being of the creator community in 20 countries across the world including India.

The partnership entails a free subscription for the period of six months that would be offered to all eligible across 20 countries around the world such as Brazil, Germany, the US, Japan, and India. The subscription would enable access to tools that creators at the helm of the content surfacing on the platform would benefit from when it comes to their digital well-being.

Headspace offers a slate of mindful content and guided meditation and eyes-open exercises such as mindful walks and runs, breathing and wind-down exercises, focus music, sleep content, and more. The tools aim to reduce stress, improve focus, decrease aggression, reduce burnout, and improve satisfaction with life.

To be eligible for the Headspace offer, creators must meet the following criteria:

  • Be located in the following countries: Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, The United Kingdom, The United States
  • Have published 3 or more Pins every month in the last 3 months
  • Have 20 saves of published Pins in the last 30 days
  • Publish original content aligning with our Community Guidelines

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Malik Ducard, Chief Content Officer, Pinterest mentions "It's no secret that on the Internet, Creators often experience burnout and the exhaustion of creation instead of the excitement that comes with it. We're trying to build a better space for Creators at Pinterest, and as an industry, we believe there's an opportunity to prioritize inspiring content by prioritizing inspiring Creators. That’s why we teamed up with Headspace, a global leader in mindfulness and meditation, as the perfect like-minded partner for this first-of-its-kind offering".

Morgan Selzer, Chief Content & Studios Officer, Headspace stated "We found that consumers, now more than ever, widely recognize the importance of safeguarding their emotional and mental well-being in this complex world, oftentimes dealing with multiple stressors at once. For those who may not know where to begin, Headspace is an excellent resource to help deal with life's stressors at the moment and also for preventive measures. Our collaboration with Pinterest aims to provide creators with simple and engaging tools that can fit seamlessly into their daily lives and help them feel better".

Pinterest Creator wellbeing partners advocate Headspace