Quora launches video ads for marketers

Paawan Sunam
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Quora video ads

Quora has expanded its brand advertising business with new video ads. The format will be horizontal, paired with a banner with the intent to boost the clickthrough rate.

CPC and CPV bidding options for Quora video ads will be available and ads can range from 6-30 seconds. Brands know Quora as the place to go to reach their potential target audience, with the already available ad types like Promoted Answers that aim to drive traffic and boost conversions for marketing campaigns, now with the new development, Quora intends to enable brands to effectively tell their story in the video format.

"We have always had more video assets than static ones, and Quora supporting video ads help us showcase our Brand Videos", Swapnil Kumar, Associate Manager - Performance & Brand Marketing, HealthifyMe.

Vinay Pandey, Chief Revenue Officer, Quora, says “Video ads offer a rich and engaging experience while delivering superior performance for advertisers. We are very excited to see how brands are going to use this new ad format to deliver a more powerful message about their products and services.”

Please find attached a detailed document on information related to video ads launch on Quora.

The knowledge-sharing platform serves over 300 million readers a month with insights. Millions of people search the web for answers and millions of people write answers on Quora, every week. Quora aims to enable brands to reach this audience with unique ad types and precise targeting, with the new development.

Also Read: The Ultimate Guide To Festive Marketing: Leveraging Intent With Content

Quora Video Ad Specs

Additional Measurement Capabilities

  • Video views
  • View rate
  • Cost per view
  • Views at 25%, views at 50%, views at 75%
  • Completed views
  • Completed view rate
  • Cost per completed view
  • Average playtime (seconds)
  • Mutes
  • Unmutes

Design Specs

  • File format: MOV, MP4
  • Audio format: AAC
  • Aspect ratio: 16:9
  • Resolution: 1280 x 720 pixels
  • Captions: Recommended but not required

Text Specs

  • Headline: 65 characters max
  • Description: 105 characters max
  • CTA: Choose from 16 available CTAs

Technical Requirements

  • Duration: 6-30 seconds
  • File size: <= 70MB
  • Minimum width/height: 640 x 360 pixels
  • Maximum width/height: 1920 x 1080 pixels
  • Frame rate: <= 30fps
  • Codec: H.264
Media Digital marketing