The new campus built in Vila Leopoldina, São Paulo, Brazil will bring together 7,000 WPP people.
WPP is to create its first Campus in Brazil, bringing together the company’s 26 agencies and 7,000 people under one roof.
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
The new building is a pioneering architectural concept devised by Brazilian architect Gustavo Utrabo that integrates sustainability, the local community and its natural surroundings. The 20,000m2 plot is located in Vila Leopoldina, a neighbourhood that has attracted start-ups and high-growth companies and is emerging as a creative hub in São Paulo. The construction is due for completion at the beginning of 2025.
Mark Read, CEO of WPP, said: “WPP’s São Paulo Campus will provide innovative spaces for increased collaboration and will act as a catalyst for world-class work in Brazil. With people and nature integrated into the heart of its design, our aim is for the space to be the creative destination within the city for our clients and the country’s most talented people.”
Stefano Zunino, WPP’s Country Manager for Brazil, said: “The new Campus is a milestone for WPP’s operations in Brazil. The space is designed to promote greater synergy and collaboration between our people, companies and the community, stimulating creativity and the development of innovative solutions for clients. This unique architectural project puts sustainability and well-being at its focus, addressing the evolving definitions and demands of the modern workplace.”
The new space in São Paulo forms part of WPP’s global Campus strategy which will see over 65 Campuses around the world opened by 2025. When opened, the company’s first Campus in Brazil will join recently opened Campuses in Toronto, Prague, Milan, Detroit and London.