YouTube creators can hold Q&A with viewers during their live shopping events

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YouTube has launched 'From YouTube to You', consisting of content and features that aid in holiday shopping.

With the holiday season approaching, more and more people are looking for a one-stop shop for their gifting. Online search terms like 'gift guides' and 'gift ideas' reach their peak this time of year, which is why YouTube has launched 'From YouTube to You', a series of videos, live streams, and Shorts featuring YouTube creators, their curated gift recommendations and exclusive product drops and deals to help get your shopping wrapped. 

30+ YouTube creators like MrBeast (110M subs), Simply Nailogical (7.5M subs), Manny MUA (4.8M subs), Amber Scholl (3.6M subs), Blogilates (7.6M subs), Larray (8.6M subs), Mai Pham (2.7M subs), AllyiahsFace (716k subs), Bethany Mota (9.5M subs), iJustine (7M subs), Shalom Blac (1.5M subs), Alan Chikin Chow (15.1M subs) and brands including POPFLEX, Ulta Beauty and TULA Skincare will partner with YouTube for 10 days of shoppable content. Some will even kick off exclusive Shorts Challenges with fun prizes and discounts.

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Eligible creators can tag products in their videos, Shorts, and live streams across Google’s entire product catalog. And, for a more interactive and engaging experience, creators will be able to hold Q&A sessions with their viewers during their live shopping events for the first time.

November kicks off a huge shopping season around the world. Whether it’s partnering with multi-channel networks (MCNs) to bring more than 1,500 shopping live streams in Korea, a special event in honor of Singles’ Day on November 11 in Taiwan, or The Black Friday Show featuring 11 local creators and influencers on November 25 in Brazil, YouTube is planning to host them all. Happy shopping!

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