Arré Voice appoints Gaana’s Divya Sharda as Head of Content
The audio-based social app aims to build its new generation of creators with Divya Sharda’s inputs in its content strategy.
Arré Voice, a short-form, women-first, audio social app based on 30-second voice podcasts (Voicepods) has appointed Divya Sharda to lead its content operations & strategy.
The voice pods are currently popular in Tamil, Telugu, Malayalam, Hindi and English and provide for raw, honest, and creative expressions (using the in-app studio). While relationships, K-pop, K-drama, music, mental wellness and spirituality have taken off, there are a wide range of genres and interest areas to be explored and mined.
Also Read: The most impactful ad copy today is contextual: Rajdeepak Das
Arré Voice aspires to build a whole new idiom of content via expression, sharing & entertainment. It’s working on expanding into more languages & dialects. While the 30- second voice pods are currently posted within a recorded environment, a group-live product is in advanced stages of development and will be launched early next year.
“We are happy to welcome Divya to Arré Voice as Head of Content. I am sure her varied experience and forward-thinking approach will go a long way in helping us stay ahead in connecting with audiences and genres of expression & entertainment as we set about establishing a new idiom – the 30-second Voicepod. We firmly believe that audio with its unique ability to be appearance as well as language agnostic will expand the funnel of creators and their creations.” said Niyati Merchant, COO and Co-Founder, Arré.
Divya Sharda, Head of Content, Arré Voice said, “I am very excited to join the Arré Voice team to explore the possibilities and potential that audio streaming spaces present. My endeavour will be to enable women from all walks of life to use the platform to interact, engage and create interesting content. Arré Voice is a young brand that aims to elevate user experience with content as the key mainstay. We would like women creators to leverage the potential of the ‘her’ economy and at the same time provide a safe space for them to create and interact.”
With over a decade of experience, Divya has worked in leadership roles across Gaana, Zee5 & Big FM apart from being a radio host in the earlier part of her career.