MediaCom wins Zound Industries’ media mandate
MediaCom will look after the company’s media mandate in India. It designs and develops speakers and headphones.
‘MediaCom, a GroupM media agency, has bagged Zound Industries AB’s media operations in India. According to Zound Industries’ media mandate, MediaCom will be responsible for the media strategy, planning, buying and implementation in the Indian market.
Using its core expertise and global network, the agency will aim to maximise Zound’s marketing efforts, catering to the brands’ target audiences. The account will be handled out of the agency’s Mumbai office.
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Founded in 2008, Zound Industries designs and develops speakers and headphones under the brand names Adidas, Marshall, and Urbanears. With a strong focus on innovative technology and user-centered design, Zound has launched a wide range of iconic, award-winning products. The brand currently has around 270 employees, with offices in Stockholm, New York, London, Paris, Shenzhen, and Hong Kong.
Commenting on the partnership, Navin Khemka, CEO, MediaCom South Asia said, “Zound Industries International AB has been doing some great work since their inception which makes this an interesting mandate. MediaCom understands the dynamics of cult niche brands like Marshall and Urbanears. Over the next few years, MediaCom will help Zound Industries build on its ambitious growth plans. This is going to be an exciting growth journey and we look forward to it”.