SAMMIE 2022 Winners: Prime Video India, Domino’s Pizza, take home the most metals
Among the many brands that underwent the rigorous rounds of evaluation, several stood out brightly at SAMMIE; here’s a look at the brands that took home the most metals.
SAMMIE Best Social Media Brands returned this year in an effort to honor the custodians, strategists, planners, and creative minds across top brands and agencies. 20 Main Categories, 16 Special Categories, and 6 Individual (Marketing Achievers) Categories made up the event.
The SAMMIE Best Social Media Brands jury members spent days sifting through entry after entry from brands looking for their best work to be recognized.
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On December 13, Social Samosa announced the winning agencies, brands, and individuals. SAMMIE 2022 saw a total of 105 winners.
For their innovative work in the field, a plethora of brands took home major honors in the Campaigns Category. At SAMMIE 2022, Amazon Prime Video India got seven metals. This included a Gold for Apno wali Diwali campaign under the Best Use of Social Media for Occasion / Festival category and Silver metals for Modern Love – #MyModernLoveStory and The Wheel Of Time. Also, a Gold for Prime Day Sale, among others.
Fastrack, Asian Paints, and Domino’s Pizza each earned three metals across categories.
The event also saw industry speakers who shared their thoughts on creating human brands. This included names such as Krishnarao Buddha, Shreya Agarwal, Utsav Chaudhuri, and Prashant Kohli.