Meta Creator Studio to be shut down and merged with Business Suite

Facebook Creator Studio

Meta Creator Studio tools would be moved into the Business Suite, in an attempt to bring all creator tools together under one hub.

Creator Studio was a one-stop-shop for creators across Meta-owned platforms, a hub where they could manage posts, schedule, and track the performance of content posted across Facebook Pages and Instagram accounts.

They also had the ability to monetize their content through the studio, and stay up to date about new features and monetization opportunities that they may be eligible for. The reason for its shutdown has been stated as bringing all tools together, though it has not been officially announced, creators using the studio have been notified through several prompts to make the transition.

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Along with creator tools, they would also have more advanced tools in place to manage the professional presence across Facebook and Instagram.

Here are a few more activities creators would be able to undertake with the tools:

  • Keep the audience engaged with content and messaging
  • Measure performance metrics and gain insights
  • Customize and create content for both Facebook and Instagram together
  • Access advanced scheduling features