Be it the iconic Glucon-D sun sucking the energy out of the children playing or the mouth-watering drinks and ice creams presented by the star-studded ambassadors, these Indian summer campaigns are unforgettable.
Summer brings with it a thirst for cooling products and increased sales for brands that offer the same. The food and beverage (including glucose) segment in particular alongside personal care sees a particular interest from consumers. With it, the avenues for marketing initiatives are endless and this can be seen in brand campaigns over the years.
You can never forget the Glucon-D sun sucking the energy out of the children playing or that one Frooti ad with children (who are later revealed to be adults) longingly looking at the yellow drink as Shah Rukh Khan finishes off on his own.
Brand campaigns for these categories have mostly focused on creating catchy jingles that get the audience going. There’s also a visual appeal to the sets with warm color tones consisting of yellows and oranges all mixed with happy summer vibes.
Social Samosa takes a look at some of the most iconic Indian campaigns to take you on a walk down memory lane.
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