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summer campaigns

wscfw Experts Speak

The great Indian summer marketing metamorphosis

Summer marketing in India has undergone an evolution through the decades. Moving beyond traditional themes of heat relief, brands are increasingly focusing on personalised digital engagement, experiential campaigns, and values-driven messaging to connect with consumers during the crucial summer months of 2025.

By Harshal Thakur
logoApr 28, 2025 13:00 IST logo 11 Min read
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From thirsty to trending: Beverage brands making summer moves
By Social Samosa
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Expert Speak: Summer Marketing 2023 - High on spends, celebrity campaigns & product innovations
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logoApr 17, 2023 07:39 IST logo 7 Min read
Indian summer campaigns Samosa Snippets
Iconic Indian Summer campaigns: Vibrant themes, catchy jingles and nostalgia
By Shamita Islur
logoApr 12, 2023 05:30 IST logo 2 Min read
Digital summer campaigns Campaign Spot
Summer Campaigns that leveraged social media to keep citizens cool
By Jagruti Verma
logoApr 08, 2020 06:30 IST logo 4 Min read
Foster's unveils new packaging with #HaveYouSeenIt Campaign Reviews
Foster's unveils new packaging with #HaveYouSeenIt
By Aishwaria Sonavane
logoApr 26, 2016 09:14 IST logo 3 Min read
Beat the heat with Lipton Ice Tea's #100DaysOfSummer Campaign Reviews
Beat the heat with Lipton Ice Tea's #100DaysOfSummer
By Aishwaria Sonavane
logoApr 05, 2016 10:58 IST logo 4 Min read
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