Leading companies such as Microsoft, HMD global (The Home of Nokia Phones), Airtel, Patanjali Ayurveda, Lenovo, Schneider Electric, HP, Home Credit India participated in the event.
At the India International Brand Summit 2023 held at ITC Maurya in New Delhi, industry stalwarts and advertising professionals came together for an evening of insightful discussions and thought-provoking debates. With themes curated to tackle the pressing issues of today's market realities, this summit aimed to shape the growth agenda for companies and individuals in the months and years to come.
Leading companies such as Microsoft, HMD global (The Home of Nokia Phones), Airtel, Patanjali Ayurveda, Lenovo, Schneider Electric, HP, Home Credit India participated in the event. Major advertising agencies such as Magnon Group, eg+ Worldwide, and TBWA\India, among others, also added their considerable expertise to the mix.
The summit kicked off with a panel discussion on "Creator Economy & Social Commerce: Winning Customers Through Content Marketing". The panel featured Praveen Rao from SAP, Tathagat Jena from HMD Global (The Home of Nokia Phones), Rahul Dutta from Microsoft Surface, and Vivek Merani, the Managing Director of Magnon eg+.
Building on the momentum, the second panel delved into the topic of "Building B2C Brands for a Global Audience: Localisation for a Hyperconnected World". This discussion brought together luminaries such as Anita Nayyar from Patanjali Ayurveda, Lloyd Mathias, angel investor, Saikat Sinha from Lenovo, Ashish Tiwari from Home Credit India, and Naved Aqueel, the Managing Director of Magnon Sancus. They explored the intricacies of reaching a global audience in an increasingly interconnected world.
The grand finale of the summit revolved around the topic “Creative agencies, Production agencies, Digital agencies, Media agencies, and Influencer agencies: Integration Challenge for the Contemporary Marketer”. The panel boasted an enviable line-up of speakers, including Archana Aggarwal from Airtel, Ranjeev Vij from TBWA\India, Jonathan Leck from eg+ Worldwide, and Nitin Naresh, the Managing Director of Magnon Designory. Their expertise and insights shed light on the challenges faced by marketers in integrating these various agencies seamlessly.
"The meandering paths we traverse as marketers and advertisers are in a constant state of flux. From digital strategies to analytics, content creation to social commerce, influencer marketing to AI, no matter how rapidly we adapt, the market always outpaces agencies. When Talentrack approached us for IIBS 2023, we instantly recognized the significance of being a part of this dynamic event," said Vineet Bajpai, Founder & CEO of Magnon Group.
Talentrack, a leading Influencer Aggregation and User-Generated Content Platform, organised the event. The summit received support from Presenting Partner, Magnon Group, along with other valuable partners like Social Samosa Network, NEO, Marketing Mind, TreeShade Books, Nine Triangles, Talentown, and media partners Dainik Jagran and I Avatar Z. With their collective efforts, the event saw captivating the minds of over 350 attendees who actively participated in the event.
For more information, visit iibrandsummit.com