For the campaign, influencers share their love for the new Samsung Galaxy F54 and share candid reviews with their one-liner confessions.
To announce the launch of Galaxy F54 on Flipkart, creators from various genres have united to share the reason they fell in love with the new phone and participated in the extensive campaign embracing short-form storytelling.
Each creator highlighted one of the phone's features and expressed their love in under 10 seconds with a single line, setting off a content trend #54ReasonsToLoveF54.
Over 30 celebrities, content creators, and social media influencers played a part in the campaign and highlighted their favorite traits of the latest product. This foundation underlines the versatility of the content and offers something for everyone, with an intent to make it unmissable for the masses. The trait of this slate of content also showcased how the product fits the purpose for consumers from various walks of life.
For instance, Akash Thapa said in the video that he loves Galaxy F54 for its no-shake photography that does not blur out pictures when he's grooving to the rhythm; Aakanksha Monga uses the Single Take feature while shooting travel content so she does not miss out on moments by capturing multiple angles and takes. Similarly, more creators such as Mrunal Panchal, Ankit Bhatia, Varun Sood, and more throw the spotlight on the advanced features.
The storytelling remains crisp, with each creator describing the feature, showcasing their content peg, and sharing the reason they fell in love with Galaxy F54, all within 10 seconds. Each of the flagship features such as Nightography, No Shake Camera, Astrolapse, and more are signified by creators within their content umbrella.
With #54ReasonsToLoveF54, Flipkart & Samsung managed to create a slate of content that offers an insight into the product but also entertains them. In the course, the content trend also amassed influencer and user-generated content, wherein the audience embraced the trend and signified the love for the product.
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