Wondrlab acquires Cymetrix to strengthen Customer Transformation 

This strategic acquisition reinforces the network's position in providing an interconnected digital transformation ecosystem to clients worldwide.

Wondrlab has acquired a majority stake in Cymetrix, the Salesforce consulting and data analytics company in USA and India to strengthen its customer transformation and technology capabilities.

Cymetrix is the network’s fourth acquisition since its launch in late 2020.  

The consultancy with a team of over 200 certified professionals, specalises in CRM and data analytics consulting and implementation services. The company delivers projects across industries such as BFSI, real estate, pharma, hi-tech, non-profits, healthcare, retail, and education, serving clients in North America, Europe, UK, the Middle East, Japan, and India.

Sandip Chintawar and Prakash Kolhe, founders of the consultancy will continue to lead the company into its next phase of growth and expansion across geographies.  

Also Read: Case Study: How King’s creator-led brand Blanko leveraged content creation to build brand love

"The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating," stated Saurabh Varma, Founder and CEO of Wondrlab. “At Wondrlab, our ambition is to build India’s first network with a singular focus on delivering on our proposition of a full-funnel approach seamlessly to help our clients win in an increasingly fragmented marketplace. The acquisition of Cymetrix perfectly aligns with our strategy of expanding our capabilities in digital business transformation technologies and services. We are excited to welcome Cymetrix to the growing Wondrlab family. Globally proven expertise of Cymetrix in CRM, including specialized platforms like Salesforce, and their proficiency in marketing analytics will significantly enhance our ability to deliver impactful CX solutions to clients worldwide."  

Sandip Chintawar,  Founder and Director of Cymetrix said, "Cymetrix is experiencing rapid growth as CRM and Data Analytics become intrinsic to every organizational transformation initiative. We have observed that clients often  face challenges extracting true value from their technology implementations due to the silos that exist  between creative content solutions and martech platforms. Wondrlab's proposition of an interconnected digital ecosystem is highly compelling for us, as technology entrepreneurs, we see tremendous potential in converging deep platform capabilities. It is precisely the right partnership needed for Cymetrix to embark on the next phase of growth and expansion.”  

Prakash Kolhe, Founder and CEO of Cymetrix, said, "In the face of increasing scale and complexity in CRM and analytics platform integration with marketing and business operations, deep industry and  category knowledge emerges as a crucial differentiator. Our focus on developing industry-specific expertise in consulting and implementation services allows us to deliver high-impact solutions rapidly to our global clients. The partnership helps in providing end-to-end solutions and services to clients  for CRM and marketing needs.” 

"CRM and Analytics technologies, infused with AI and ML, serve as catalysts in bridging the gap between marketing and business transformation. Enabling personalized experiences at scale for customers, while upholding their privacy, presents pivotal opportunities for brands and businesses to transform and grow. We believe that possessing deep platform and industry expertise in these technologies provides a tremendous advantage, which is why we have prioritized acquisitions in this space. Furthermore, the combined clients of Wondrlab will greatly benefit from the tremendous entrepreneurial, professional, and technical leadership experience of Sandip and Prakash," added Rajesh Ghatge, CEO of Wondrlab Technologies.