Aakash Srivastava

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Aakash Srivastava is a lifelong technology enthusiast who spends most of his time trying to figure out connections between social media, human behavior, and cyber culture. This pursuit manifests itself through Prabhavya - an interactive agency he runs, the courses he offers at several management campuses, and his doctoral research exploring women bloggers and their role in defining Indian cyber culture. As the founder director of Prabhavya, a full-service interactive agency with offices in New Delhi & Ahmedabad, he helps brands and organizations through interventions in social media, social content strategy, design, and digital marketing. Driven by the firm belief that a constant and symbiotic interaction between industry and academia is essential for the growth of digital marketing in India, he offers fulllength, core, elective, and advanced courses in Digital Marketing, Social Media, and Cyber culture. He has taught at several management campuses like Mudra Institute of Communications, Ahmedabad, IIM Kashipur, and Jindal Global Business School. Aakash holds dual Master’s degrees in Information Technology and Communications Management and is currently pursuing a Doctoral degree in New Media. He is a graduate of Mudra Institute of Communications, Ahmedaba