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Jagruti Verma

Jagruti Verma is the Head of Content – The Pulse Magazine and New Initiatives at Social Samosa Network. With a background in journalism, marketing, and content strategy, she is passionate about exploring stories that decode the A&M ecosystem, digital trends and audience behaviour.

content collaborationIndian Social Media

COVID-19: New content formats crop up amidst lockdown

As content consumption levels rise, creators, platforms and brands brainstorm on ways to make the most of it via collaboration.

By Jagruti Verma
Mar 26, 2020 09:59 IST 11 Min read
Lifebuoy COVID-19Campaign Spot
Lifebuoy ups COVID-19 awareness efforts with new collaborations
By Jagruti Verma
Mar 26, 2020 05:10 IST 2 Min read
BFSI ad spends 2020Indian Social Media
BFSI AdSpends in JFM 2020: A mixed bag
By Jagruti Verma
Mar 25, 2020 10:32 IST 4 Min read
COVID-19 misinformationSamosa Snippets
Fighting misinformation in the times of COVID-19
By Jagruti Verma
Mar 25, 2020 09:02 IST 9 Min read
Safe Hands ChallengeCampaign Spot
WHO roots for hygiene with Safe Hands Challenge
By Jagruti Verma
Mar 18, 2020 12:09 IST 4 Min read
agencies work from homeIndian Social Media
A & M world Works from Home: Are we ready?
By Jagruti Verma
Mar 16, 2020 11:09 IST 7 Min read
emoji campaignsSamosa Snippets
Emojis - a vehicle for engagement campaigns
By Jagruti Verma
Mar 13, 2020 04:46 IST 5 Min read
oyo social mediaStrategy Reviews
Decoding: OYO India Social Media Strategy
By Jagruti Verma
Mar 11, 2020 04:30 IST 11 Min read
Women's Day influencersCampaign Spot
Influencers help brands amplify women's day campaigns
By Jagruti Verma
Mar 08, 2020 13:51 IST 12 Min read
movie marketingSamosa Snippets
Movie Marketing: Creation of a Peripheral content ecosystem
By Jagruti Verma
Feb 28, 2020 06:31 IST 18 Min read
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