Marketing Shorts

Shaifali Gautam CaratLane Marketing Shorts

CaratLane earmarks ₹2–3 crores in digital media to market collection celebrating women in aviation

CaratLane is launching collections around timely moments like International Aircrew Day to connect with different audiences. CMO Shaifali Gautam talks about the brand’s approach to storytelling, media planning, and reaching new regions.

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May 28, 2025 13:06 IST 5 Min read
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