Manu Prasad

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Manu belongs to a near-extinct breed of engineer-MBAs who have not written a book, and has only managed to survive by blogging since 2003 on everything from food and fiction to brand strategy and social media. After brand management stints at WorldSpace, MidDay and The Times Group, and making social fashionable inside Myntra, he now works at GroupM as Director - Social Media Strategy. He also mentors select startups at the Microsoft Accelerator and contributes to the restaurant review column in Bangalore Mirror. (@manuscrypts)