Shilpi Dubey Pathak

Why We Need to Move Away from Campaign Mentality to Customer Experience?

Why We Need to Move Away from Campaign Mentality to Customer Experience?

By Shilpi Dubey Pathak

Nov 06, 2014 08:53 IST logo

4 Min read

Flipkart Fiasco: Why do Brands need Social CRM?

Flipkart Fiasco: Why do Brands need Social CRM?

By Shilpi Dubey Pathak

Oct 09, 2014 06:01 IST logo

4 Min read

Why Content is ‘Currency’ on Social Media

By Shilpi Dubey Pathak

Sep 22, 2014 07:43 IST logo

7 Min read

newspaper public relation digital traditional media

Digital PR is all About How ‘Good’ you Are With Your ‘Earned Media’

By Shilpi Dubey Pathak

Aug 18, 2014 05:30 IST logo

3 Min read