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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Threads' launchExperts Speak

Experts Speak: Can Threads leapfrog X in the long run?

After more than a month of Threads' launch, the platform has seen a drastic decline in its user count. With X bringing in more updates and opportunities for brands and advertisers, experts weigh in on whether Threads will be able to shine through its features.

By Sneha Medda
logoAug 29, 2023 16:50 ISTlogo 5 Min read
Vishal Subharwal HDFC headshot.jpgFeatured
With media fragmentation today, single-medium efforts deliver limited impact: Vishal Subharwal of HDFC Life
By Sneha Medda
logoAug 25, 2023 11:30 ISTlogo 6 Min read
Himanshu arora social pangaSamosa Snippets
Acquisition Tales: Social Panga eyes global presence after joining hands with LS Digital
By Sneha Medda
logoAug 25, 2023 14:22 ISTlogo 3 Min read
Abbey Thomas-homSamosa Snippets
Volkswagen India’s Abbey Thomas on making a swift switch from model communication to brand communication
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logoAug 25, 2023 13:01 ISTlogo 3 Min read
ChandrayaanTopical Spot
Successful landing of Chandrayaan-3 sparks creatives in the brandverse
By Sneha Medda
logoAug 23, 2023 21:39 ISTlogo 2 Min read
Air India's RebrandingExperts Speak
Experts Speak: Will Air India’s rebranding see a smooth landing?
By Sneha Medda
logoAug 17, 2023 11:03 ISTlogo 7 Min read
brand's advertising historyTopical Spot
Seven Indian brands' advertising history through the years
By Sneha Medda
logoAug 14, 2023 13:07 ISTlogo 4 Min read
generative ai for adsExperts Speak
Expert Speak: How to use ASCI’s guidelines on Generative AI for ads while ensuring compliance and ethical conduct
By Sneha Medda
logoAug 09, 2023 12:39 ISTlogo 10 Min read
Anukool KumarSamosa Snippets
The power of marketing lies in the connection you make with your customer: Anukool Kumar, Tinder
By Sneha Medda
logoAug 08, 2023 12:43 ISTlogo 15 Min read
Urbanic's New logoSamosa Snippets
Exclusive: Rahul Dayama on unveiling Urbanic's new logo and brand identity
By Sneha Medda
logoAug 03, 2023 10:05 ISTlogo 13 Min read
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