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A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!
This year Influencers were direct contributors to users’ purchase decisions, viral memes helped boost brand visibility and CGI took over. We dissect these trends and learn from experts how 2023 was for Short form video format.
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