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Social Samosa

67 (2)Industry Updates

CTV Scale integrates mFilterIt for ad traffic verification

The system uses artificial intelligence and machine learning to identify invalid traffic and bot activity before ads are served on connected TV devices.

By Social Samosa
logoJan 07, 2026 18:38 ISTlogo 1 Min read
fi - 2026-01-07T173423.878Industry Updates
JioStar secures 15 sponsors for upcoming WPL 2026 season
By Social Samosa
logoJan 07, 2026 17:30 ISTlogo 1 Min read
19 (1)Industry Updates
EBG Group ropes in Mrunal Thakur as brand ambassador for Carlton Wellness
By Social Samosa
logoJan 07, 2026 16:50 ISTlogo 1 Min read
fi - 2026-01-07T151913.563Industry Updates
Federal Bank unveils its new brand identity
By Social Samosa
logoJan 07, 2026 15:20 ISTlogo 2 Min read
fi (99)Industry Updates
Truecaller appoints Vikas Khanna as Sr Director of Ad Sales for India
By Social Samosa
logoJan 07, 2026 14:37 ISTlogo 2 Min read
fi (98)Industry Updates
ting appoints Robin Thomas as Sr VP of Growth
By Social Samosa
logoJan 07, 2026 14:36 ISTlogo 2 Min read
fi (97)Industry Updates
Dentsu launches dentsu.Connect in India
By Social Samosa
logoJan 07, 2026 12:58 ISTlogo 2 Min read
fi (94)Industry Updates
UK bans junk food ads before 9 pm on TV & online
By Social Samosa
logoJan 07, 2026 12:56 ISTlogo 2 Min read
fi (95)Industry Updates
WPP Media retains Reckitt India's media mandate
By Social Samosa
logoJan 07, 2026 12:45 ISTlogo 2 Min read
fi (96)Industry Updates
Lotto onboards Sania Mirza as brand ambassador
By Social Samosa
logoJan 07, 2026 12:41 ISTlogo 1 Min read
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