CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel [V], Life OK, Star Gold and Star Plus, India's No. 1General Entertainment Channel.
Prior to Star, he has built a digital agency- Tribal DDB India and an integrated marketing services agency -Arc Worldwide (India) and digital capability in Leo Burnett Indonesia.
While working on the agency side, he championed break through creative thinking with big campaignable ideas such as Jaagore One Billion Votes for Tata Tea. Agencies under his leadership won various awards for creativity and effectiveness including India’s first and only Cannes Cyber Lion. He has worked with clients such as Coca Cola, P&G, Samsung, Philip Morris, McDonald’s, Perfetti, Citibank, HDFC Bank, Common wealth Bank, British Telecom, KLM Air France, LIC, HPCL, Carrefour, Reliance, Madura Garments, Asia Pacific Breweries etc.
Through digital media and CRM, Venke engages with Star’s social base of over 16 million fans, drawing actionable insights that help shape superior content experience across screens. Innovative digital marketing activities like the world’s first crowd sourced twitter anthem made for the Champions Trophy campaign 2013, lead to buzz and viewership. Be it Nach Baliye or SatyamevJayate or Wimbledon or Mahadev, digital @ Star India will keep trending to ensure you get glued to the content.