Best Of 2021

Gujarati content viewership saw a surge of 102% at the peak of lockdown last year: Zubin DubashInterviews

Gujarati content viewership saw a surge of 102% at the peak of lockdown last year: Zubin Dubash

By Aishwarrya Chakraverty
May 19, 2021 11:16 IST 7 Min read
Vineet Sharma Mountain Dew PepsiCo IndiaInterviews
Brands need to think of celebrity & influencer strategies as complementary to each other: Vineet Sharma
By Aishwarrya Chakraverty
May 18, 2021 07:06 IST 10 Min read
Dr. Sandeep GoyalInterviews
Comebacks aren't easy, my wife thought I should decline the offer politely: Dr. Sandeep Goyal
By Saloni Surti
May 17, 2021 06:51 IST 6 Min read
Barbie social mediaSamosa Snippets
When a doll attempts to change the world: Barbie's inclusive social media strategy
By Jagruti Verma
May 11, 2021 06:21 IST 25 Min read
Family planning campaignsSamosa Snippets
How Ministry of Health & Family Welfare makes Family Planning relevant for the common man
By Jagruti Verma
May 04, 2021 06:40 IST 4 Min read
Open letter to agenciesBest Of 2021
What are we waiting for? - An open letter to Agencies
By Social Samosa
Apr 29, 2021 06:20 IST 3 Min read
booking.com influencer campaignCase Studies
Case Study: How Booking.com influencer campaign engaged consumers and attempted to re-define #FutureOfTravel
By Social Samosa
Apr 12, 2021 08:40 IST 14 Min read
Paytm Topical Marketing StrategySamosa Snippets
7 Lessons to learn from Paytm India's topical marketing strategy
By Jagruti Verma
Apr 09, 2021 06:33 IST 21 Min read
Nutella India engagement campaignCase Studies
Case Study: How Nutella India engagement campaign leveraged personalization to reach millions on World Nutella day
By Social Samosa
Apr 07, 2021 11:30 IST 18 Min read
Mayur Hola OYOInterviews
OYO YouTube Strategy: Mayur Hola on nurturing campaigns, sentiments & consumer relations
By Jagruti Verma
Apr 07, 2021 06:21 IST 7 Min read
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