Best Of 2021

Let’s Potato Chips: When content marketing created a brand that does not exist…

Case Study: How Wakefit.co recorded a 64% increase in revenue during its awareness campaign

Case Study: How Snapchat Lens campaign for Chupa Chups garnered a Share Rate of 1.71%

#IndiaBoleCiao: Netflix rallies Indian fans to increase anticipation for Money Heist finale

Case Study: How Sony BRAVIA's Google TV integration campaign garnered 8.5Mn impressions

Starbucks & Holidays 2021: A tale of Insta-worthy musical red cups

Sustainability Initiatives: Brands adopt an eco-friendly today for a better tomorrow

Opinion: Anti Advertising - advertising for people who are tired of advertising

The future of Mauka Mauka: Will the campaign survive the India-Pak match loss?