Best Of 2021

Samosa Snippets

How Bollywood took lead in advertising...

By Social Samosa

Dec 22, 2021 08:52 IST logo

3 Min read

Let's Potato Chips

Let’s Potato Chips: When content marketing created a brand that does not exist…

By Saloni Surti

Dec 16, 2021 06:34 IST logo

6 Min read

Wakefit.co awareness campaign

Case Study: How Wakefit.co recorded a 64% increase in revenue during its awareness campaign

By Social Samosa

Dec 16, 2021 04:30 IST logo

7 Min read

Chupa Chups engagement campaign

Case Study: How Snapchat Lens campaign for Chupa Chups garnered a Share Rate of 1.71%

By Social Samosa

Dec 09, 2021 07:58 IST logo

5 Min read

Money Heist Finale Strategy

Samosa Snippets

#IndiaBoleCiao: Netflix rallies Indian fans to increase anticipation for Money Heist finale

By Jagruti Verma

Dec 03, 2021 08:52 IST logo

27 Min read

Case Study: How Sony BRAVIA's Google TV integration campaign garnered 8.5Mn impressions

By Social Samosa

Nov 24, 2021 06:30 IST logo

7 Min read

Starbucks Red Cups

Samosa Snippets

Starbucks & Holidays 2021: A tale of Insta-worthy musical red cups

By Jagruti Verma

Nov 23, 2021 05:21 IST logo

19 Min read

brands sustainability

Samosa Snippets

Sustainability Initiatives: Brands adopt an eco-friendly today for a better tomorrow

By Paawan Sunam

Nov 11, 2021 06:22 IST logo

11 Min read

Anoop Menon Anti-advertising

Opinion: Anti Advertising - advertising for people who are tired of advertising

By Social Samosa

Nov 01, 2021 08:09 IST logo

6 Min read

Mauka Mauka campaign

Samosa Snippets

The future of Mauka Mauka: Will the campaign survive the India-Pak match loss?

By Jagruti Verma

Oct 26, 2021 12:06 IST logo

12 Min read