Cannes Lions 2025: India wins 9 metals on day 1

India is off to a solid start at Cannes Lions 2025, bringing home a total of seven metals on Day 1 — two Gold, four Silver and three Bronze. The wins span across Outdoor, Health & Wellness, and Pharma. 

The Outdoor category saw the maximum wins for India.

FCB India bagged a Gold and a Bronze for 'Lucky Yatra' for Indian Railways.

Talented bagged a Silver for 'Nature Shapes Britannia' for Britannia Industries. FCB Kinnect won Silver for 'Too Yumm To Cheer!' created for Too Yumm!

Ogilvy picked up two Bronzes — one for 'Chai Bansuri – The Tea Flute' for Unilever Brooke Bond Taj Mahal Tea, and another for 'Vi Guardian Beads' for Vodafone Idea. 

In the Print & Publishing category, Havas Creative India secured a Gold for 'Ink of Democracy' campaign for The Times of India. 

In the Health & Wellness category, Godrej Creative Lab clinched a Silver for 'Naga Saint Eye Test' for Eyebetes Foundation, a campaign that marries social awareness with clever creative execution.

Meanwhile, Lowe Lintas won Silver in Pharma for 'Dawai Reader', created for Alkem Laboratories. 

On bagging a metal on Day one at Cannes Lions, Prateek Bhardwaj - CCO, Lowe Lintas said, "The Dawai Reader is what you get when you combine cutting edge AI, domain-specific data and real world problems. The win is a nod to the impact that decoding doctors’ handwriting is having on health outcomes, and also to the power of collaboration. Huge credit to Alkem Laboratories for backing such a deceptively simple idea, to Doceree for bringing in crucial domain expertise and being our partners in crime, and to Digital Rhetoric for bringing the tech to life."

Sharing their excitement, Rohan Mehta, CEO, FCB Kinnect, said, “Our relationship with Too Yumm! spanning over five and a  half years, that’s what this Cannes Lion represents. Building the brand with consistency, conviction,  and craft. We’re here to prove that the slow burn builds the strongest fire. This moment is a testament to what long-term integration truly delivers. Real work, for real brands, with real impact, that’s always  been the goal.” 

Neville Shah, CCO, FCB Kinnect, added, “It’s such an exciting thing to bring to life ideas that seem impossible and then win with brand partners who have been with us a long time. Who trusts us?  And this is just a representation of that. It takes an entire village to make an idea come to life, and we  are just so happy.” 

Sharing their excitement, Kainaz, Harshad & Sukesh, CCOs of Ogilvy India, said, “Ogilvy’s relationship with Titan as a brand and also with Titan Eyeplus is a deep and cherished one. We are incredibly proud of our entire Ogilvy Bangalore team led by Puneet, Tithi and Easo and our client partners at Titan Eyeplus, who spared no effort in pursuing excellence on this dream project. Also, a shout out to our Ogilvy Brand Activation head, Krishnakant Mishra, for the flawless on-ground execution, and Absolute Production, which partnered with us in documenting this work so beautifully. It feels so good to win for such meaningful work!”