Brand Saga

Brand Saga: Revisiting Fevicol’s ‘Mazboot Jod Ka Tod Nahi’ success formula of six decades

Brand Saga: McDowell’s No.1, leveraging 'yaari' as the base of all things content...

Brand Saga: McDowell’s No.1 - An ode to 'Yaari' with Bollywood, sports & music

Brand Saga: Saffola Cooking Oil, advocating healthy living before it became cool

Brand Saga: The era of ‘The Complete Man’ ft Raymond

Brand Saga: When Cadbury Oreo romanced social media

Brand Saga: Cadbury Oreo’s India Chapter – Being more than just an 'American Brand'

Brand Saga: Ghadi Detergent, emergence of a ‘mass brand’ from the bylanes of UP

Brand Saga: The biscuit with a smile, spreading joy on social media