Social Samosa, in association with WhatsApp, brings about the virtual masterclass designed to bridge the knowledge and insights gap for advertising and marketing leaders, particularly those based in Tier-2 and Tier-3 cities. With the increasing role of WhatsApp in business communication and advertising, the session will provide agency founders and CXOs with key strategies to optimise ads that click to WhatsApp and enhance audience engagement. It will also offer a structured approach to understanding best practices for advertising with WhatsApp and its impact on business growth.
The masterclass will focus on providing a detailed understanding of ads that click to WhatsApp, helping attendees gain clarity on how they work, why they matter, and how businesses can leverage them effectively. Experts will guide participants through optimisation techniques, ensuring that agency leaders can make the most of WhatsApp’s ecosystem to drive higher engagement and conversions.
The agenda for the masterclass includes:
• Introduction to Click to WhatsApp Ads (10 min): A foundational overview of Click to WhatsApp Ads, explaining how they function, their role in digital marketing, and their ability to connect businesses with potential customers in real time.
• Best Practices to Optimize Click to WhatsApp Ads (25 min): A deep dive into proven strategies for maximizing the effectiveness of WhatsApp Ads, covering aspects such as audience targeting, messaging strategies, creative optimization, and campaign performance tracking.
• Q&A Session (10 min): A dedicated segment where attendees can ask questions, clarify doubts, and gain expert insights on implementing Click to WhatsApp Ads effectively for their specific business needs.
Consequently, this masterclass is an opportunity for agency founders and CXOs to explore real-world applications, learn from industry experts, and gain actionable takeaways that can be directly implemented in their marketing strategies.
Through expert-led discussions and a well-structured learning approach, attendees will be equipped with the knowledge to drive higher advertiser engagement, optimize their ad spend, and improve business outcomes through WhatsApp advertising.
You can register for an exclusive invite to the WhatsApp Advertising Masterclass here.
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