Agency Feature: A closer look at Blue Buzz and its approach to PR & digital strategy

Blue Buzz is a full-service PR and creative marketing agency based in Mumbai, with a presence across India, France and the USA. Founded in 2015, the agency works in Public Relations, Digital Marketing, Design Studio, and Media Planning, delivering innovative and integrated brand solutions. 

Led by Founder & CEO Neha K Bisht and a team of communications professionals, the agency has partnered with both startups and established corporations to drive impactful campaigns across technology, education, edutainment,  entertainment, healthcare, lifestyle, Corporate Social Responsibility and Finance.

What's in the name?

For the agency, 'Blue Buzz' is more than just a name; it’s a mindset and a mission. 'Blue' represents depth, trust, and limitless possibilities, much like the ocean or the sky, while “Buzz” captures the energy, excitement, and conversations it ignites for its clients. When we set out to build this agency, we wanted a name that stood for both credibility and creativity, a space where bold ideas could make waves and brands could truly stand out.

In the world of branding and digital conversations, creating a buzz is everything. But Blue Buzz was not built to be just another agency making noise; it was founded to create meaningful, memorable impact. The name reflects its commitment to building brands that are trusted and talked about, with stories that travel far and wide. It represents a promise to clients that their brand won’t just be seen, it’ll be remembered.

What we do?

Blue Buzz positions itself as a partner that goes beyond brand building, focusing on sparking conversations, shaping perceptions, and helping clients establish their presence in a crowded digital landscape. It describes its role as a blend of creative execution and strategic thinking, combining storytelling with digital strategy. From new launches to milestone campaigns, the agency aims to design work that captures attention and leaves a lasting impression.

Agency took it

• PR designed to drive visibility and sustained media attention
• Social media strategy focused on authentic engagement and meaningful connections
• Influencer and community outreach that extends brand reach and resonance
• Content development across brand films, campaigns, and shareable storytelling
• Visual design that transforms concepts into recognisable brand assets
• Media planning and brand strategy aimed at keeping clients ahead of market trends
• Crisis communication and reputation management that help maintain brand stability and trust

From the first spark of an idea to the final headline, the agency is here to help brands connect, engage, and grow, delivering creativity with measurable results at every step.

Why we do it?

The agency entered the industry with a focus on storytelling and a belief in the transformative power of communication. Founded by Neha K Bisht, the agency was built on years of experience in PR and media, and a drive to go beyond trend-following, to help shape brand narratives with purpose. It was established to address a gap in the market for an agency that could combine creativity with strategic insight, offering brands not just visibility, but meaningful value and lasting connection with their audiences.

The agency operates on the belief that every brand has a unique story worth telling—one that should be heard in an authentic, impactful, and lasting way. The agency finds purpose in building narratives from the ground up, helping brands of all sizes discover their voice and supporting them as they grow. That process of shaping identity and driving engagement continues to be a daily source of inspiration for the team.

How we evolve?

The pace of change in PR and digital marketing is rapid, and the agency operates with that momentum at its core. For the agency, evolution is not a trend but a constant, embedded in how it works. By adopting new technologies, testing fresh formats, and learning from every campaign, the agency uses AI-powered tools to track performance, anticipate trends, and refine strategies in real time, helping clients maintain a competitive edge.

Its work is grounded in data-informed creativity. From engaging micro and niche influencers to building interactive content and live brand experiences, the agency’s campaigns are designed to cut through a saturated media landscape. Its integrated approach combines traditional PR fundamentals, media relationships and brand storytelling, with modern digital methods and platform fluency.

The agency also prioritises continuous learning. From training its teams in emerging tools and platforms to embedding sustainability and personalisation into campaign strategy, the agency remains focused on staying current and delivering work that’s both relevant and future-ready.

Social responsibility in social media

In today’s hyper-connected landscape, social responsibility is no longer optional; it’s foundational. The agency approaches every campaign, post, and partnership with an understanding that its work contributes to shaping public dialogue and cultural perception. That awareness drives a commitment to accountability, transparency, and empathy across all digital touchpoints.

Active listening is central to its social media strategy. The team consistently tracks feedback, engages in meaningful conversations, and responds swiftly to concerns or misinformation. In an environment where audiences expect openness and purpose, the agency supports brands in navigating reputational risks while fostering long-term credibility.

By helping clients align with values and communicate authentically, the agency positions them to not only weather scrutiny but to grow stronger from it, earning trust by standing for something beyond their bottom line.

Need of the hour

In today’s hyper-connected landscape, social responsibility is foundational to brand communication. The agency approaches each campaign, post, and partnership with the understanding that its work shapes public dialogue and cultural perception. This perspective informs the agency’s emphasis on accountability, transparency, and empathy across all digital platforms.

Active listening plays a key role in its social media strategy. The team monitors feedback, engages in ongoing conversations, and responds promptly to concerns or misinformation. In a space where audiences expect openness and intentionality, the agency works with brands to navigate reputational risk and strengthen long-term credibility.

By supporting clients in aligning with their values and communicating with authenticity, the agency helps them move beyond momentary visibility, enabling brands to build trust and resilience by standing for more than their bottom line.

We learned the hard way

• Clear communication and setting the right expectations, both internally and with clients, are non-negotiable.

• Don’t shy away from difficult conversations, and always document agreements and feedback to avoid misunderstandings.

• Focus on understanding each client’s unique needs instead of just chasing trends; authenticity always wins.

• Build agile processes that allow our team to adapt quickly to changes without losing focus.

• Never underestimate the power of follow-ups and timely communication; it often turns good client relationships into great ones.

• Be transparent, stay adaptable, and empower your team; these are the lessons that have truly shaped our journey.

Did we just share that?

The agency has definitely had its share of amusing moments! Once, a client enthusiastically approved a quirky meme for their campaign, only to call us in a panic minutes after it went live, worried their CEO wouldn’t get the joke. Another time, the team spent hours brainstorming the perfect campaign hashtag, only to realise the team had been spelling it wrong on the whiteboard the whole time! These moments remind us that social media is fast-paced and human, and sometimes the best stories come from unexpected blunders. The agency learned to double-check everything, but we also know that a little humour goes a long way in building great team spirit.

They work with us

Blue Buzz’s client portfolio includes a mix of established enterprises and emerging startups. The agency has worked with brands such as Zee Entertainment Enterprises Limited, Kotak Education Foundation, Enrission India Capital, NTT Data Business Solutions, The Beer Cafe, and Innovartan. Its campaigns span sectors including entertainment, education, finance, technology, and lifestyle, demonstrating its cross-industry approach to communications and campaign strategy.

Industry as we foresee

The Indian social media industry is on the cusp of unprecedented growth and transformation. By 2029, India is projected to become the world’s largest social media market, with over 1.3 billion users, driven by affordable smartphones, low-cost data, and a tech-savvy, youthful population. The future will be shaped by a mobile-first approach, with 97% of users accessing platforms via smartphones, making mobile optimisation non-negotiable for brands. Short-form video content, especially on platforms like YouTube, Instagram Reels, and YouTube Shorts, will continue to dominate engagement, while regional and vernacular content will see a massive surge as brands tap into India’s linguistic diversity to connect with new audiences. Social commerce is rapidly gaining traction, seamlessly integrating shopping experiences into platforms like Instagram and WhatsApp, and is set to outpace traditional e-commerce growth. Influencer marketing will evolve, with micro- and nano-influencers driving higher engagement and authenticity, and AI-powered content creation and analytics becoming mainstream for hyper-personalised campaigns. As digital advertising spend rises and brands prioritise data-driven strategies, community building, social listening, and responsible content will become central to success. The next few years will see Indian social media not just grow in numbers, but also in innovation, inclusivity, and impact, offering limitless opportunities for brands ready to adapt and lead

A day without Internet

A day without the internet? Imagine mass confusion, frantic searches for WiFi, and actual face-to-face conversations! Work would pause, memes would go unsent, and the team might even rediscover books or our neighbours. It’d be chaos meets nostalgia, with a side of analogue adventure. Turns out, unplugging could be the plot twist we never knew we needed!

Gender and policies

The agency maintains a strong gender balance and is committed to making the agency a safe, empowering space for women. It strictly follows the POSH Act, has an internal committee to address and prevent harassment, and conducts regular training sessions to reinforce the agency's zero-tolerance policy. It offers flexible work options, safe infrastructure, and encourages open conversations about well-being and growth. Importantly, we also provide a period day leave to support women’s health and comfort. For us, creating a respectful, inclusive workplace isn’t just about compliance; it’s about ensuring every woman feels valued, heard, and empowered to thrive.

Our inclusive policies

At the agency, inclusivity is at the heart of its culture. It has zero-tolerance policies for discrimination. Its regular sensitisation workshops and open-door policy ensure everyone feels safe, respected, and empowered to bring their whole self to work. It believes true creativity thrives when every voice is valued and celebrated.

Maternity and paternity leave

Work culture and values 

The agency maintains a workplace culture that emphasises creativity, collaboration, and mutual respect. The agency encourages open communication, values diverse viewpoints, and prioritises a people-first approach. Its internal environment is structured to foster trust, support professional growth, and empower team members to contribute meaningfully.

Agency growth YOY

Over the past decade, the agency has evolved from a small team into an established PR and digital marketing agency. The agency has steadily expanded its client portfolio, grown its workforce, and executed campaigns that have contributed to consistent year-on-year growth. This trajectory has enabled it to set benchmarks across various sectors and service areas.

Client testimonials

Harsh Deodhar, Principal at Enrission India Capital, "I've had the pleasure of working with Blue Buzz for several years now, and I can confidently attest to her exceptional skills and dedication to delivering top-notch PR services.

Under Neha’s leadership, Blue Buzz has consistently delivered outstanding results, exceeding client expectations and setting new standards in the industry. Blue Buzz expertise in crafting compelling narratives, her strategic approach to media relations, and her ability to build strong relationships with clients and stakeholders alike have been truly impressive. Neha's passion for her work is evident in everything she does, and her team's enthusiasm and commitment are a testament to her exceptional leadership.

Over the years, I've witnessed Blue Buzz tackle complex communications challenges with ease, always finding innovative solutions that drive real impact. Their professionalism, creativity, and unwavering commitment to excellence have earned her a reputation as one of the most respected PR professionals in the business. If you're looking for a trusted partner to elevate your brand's voice and reputation, look no further than Neha and the Blue Buzz team. I have had the pleasure of working with Neha from her early days at Star TV. I wholeheartedly endorse her and her agency, and I'm confident that she will continue to deliver exceptional results for years to come."

Sophie Collet, Founder, Inducation, "I've had the pleasure of working with Neha, the Founder of Blue Buzz, for developing the visibility of a French higher education institution in India for 3 years. Blue Buzz's hands-on approach and understanding of our needs make her an invaluable partner. Week after week, they take the time to grasp our goals to craft an efficient PR strategy.

Neha's management of her team ensures good follow-up of the execution of the campaign. Her knowledge of the Indian media landscape and strong media relationships led to valuable coverage that truly made a difference for our institution. Beyond her professional expertise, Neha’s warm and reliable nature made collaborating with her easy and pleasant. Neha has also always been available to troubleshoot issues or to answer an urgent question. I highly recommend her!"

Samir Gupta, Entrepreneur, Marketer, e-commerce, D2C, Supply Chain, Games, Growth, Strategy & GTM, ex Paytm, ex Solv, ex Bzinga said, "We worked with Neha, her team and experienced an open-minded approach to figuring out solutions for their clients. Neha, in particular, always had a patient ear and was ever willing to let us know the gaps in our marketing endeavours and also not back away from acknowledging her team's misses.

Neha helped us build the brandboo,k and her team continually supported our business's linear TV endeavours by timely social media marketing initiatives. Definitely look forward to working with Neha & Blue Buzz for the next gen marketing & PR outreach!"

Shubhada Dayal, Founder, Brainologi, Author, "I've had the pleasure of witnessing Neha grow Blue Buzz into a formidable firm, a journey marked by strategic thinking, attention to detail, and well-considered execution.

What I appreciate most about Neha is her "never say die" attitude. No matter how challenging a project may be, Neha always brings an idea to the table to try. Neha makes a great leader, and I do believe Blue Buzz is a firm to watch."

Our work

The agency's portfolio includes campaigns across education, healthcare, entertainment, and finance, with a focus on strategic storytelling and measurable outcomes. The agency worked with Zee Entertainment Enterprises Limited on Mind Wars, a knowledge-based learning initiative aimed at school students across India. For Zee Keralam, it handled the launch of the channel’s first brand ambassador, generating media traction and strengthening regional audience engagement.

In collaboration with ZEEL and the non-profit Give, the agency led the Born to Shine campaign, spotlighting child prodigies through a national platform. The agency also managed the India entry of Japanese investment firm Enrission India Capital, supporting its positioning in the Indian market via media outreach and thought leadership.

For Generic Aadhaar, the agency ran several campaigns focused on brand awareness and access to affordable healthcare. It also partnered with Kotak Education Foundation on initiatives such as Future Ka Golden Ticket, which shared real-life scholarship stories and underscored the Foundation’s focus on education and empowerment in underserved communities.

Awards bagged

2025

Social Samosa Superwomen class of 2025 - Neha K Bisht 

2023

Best CSR event or activation initiative- Born to Shine a Zeel & Give initiative

Speaker & Best Businesswoman in Marketing and PR- Women Entrepreneurship Summit 2023 By Global Triumph Foundation

2022

Brand Slam - Marketing Excellence Award by IGI

2021

World Women Leadership- Global W.O.W Achievers

Best use of Facebook- Fox Glove Awards 2021 Regional & National Award for Mind Wars

Best PR campaign-  CMO ASIA for Mind Wars

Best Integrated Digital Strategy- CMO ASIA for Mind Wars Olympiad

2020

Best PR agency of the year CMO ASIA 202 National Awards PR Agency of the year 2020

Best use of Facebook- Digies Digital Awards 2020

Best Digital Marketing Campaign- CMO ASIA 2020 Mind Wars National School Quiz Championship & State Battle

Best Social Media Influencer Campaign-  CMO ASIA 2020 Mind Wars State Battle Quiz Championship

2018

Social Media and Website - 5th International Education forum

2016

30 Under 30 PR Moment - Neha K Bisht By PR Moment

2015

Best Publiist-  Prestige Agency Manager