Case Studies | Social Samosa

Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest

Launched in collaboration with Haldiram’s, the initiative positioned Soan Papdi, Kaju Katli, Chana Barfi and Peda as competing 'candidates,' inviting users to vote through the Zepto app.

By Social Samosa

Dec 16, 2025 11:21 IST logo

5 Min read

Case Study: How Pulse turned National Candy Day into a tech-led, blow-controlled gaming experience

By Social Samosa

Dec 12, 2025 12:35 IST logo

4 Min read

Case Study: How a 'fake shaadi' became Zepto’s strategy for wedding-season visibility

By Social Samosa

Dec 09, 2025 11:30 IST logo

4 Min read

Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali

By Social Samosa

Nov 21, 2025 12:18 IST logo

5 Min read

Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement

By Social Samosa

Nov 19, 2025 13:01 IST logo

5 Min read

Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover

By Social Samosa

Nov 11, 2025 10:00 IST logo

3 Min read

Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign

By Social Samosa

Nov 06, 2025 10:00 IST logo

3 Min read

Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative

By Social Samosa

Oct 31, 2025 09:00 IST logo

4 Min read

Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness

By Social Samosa

Oct 30, 2025 10:00 IST logo

6 Min read

Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories

By Social Samosa

Oct 29, 2025 13:53 IST logo

4 Min read