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Spikes Asia 2022
How Veer Hanuman Blended Mythology, Technology, and Music to Create an Immersive Experience Case Studies

Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement

Sony SAB launched 'Veer Hanuman' with a campaign that combined mythology, technology, and music. From sky projections in Ujjain to a devotional anthem and cross-show integrations, here’s how it engaged audiences.

By Social Samosa
Apr 03, 2025 11:31 IST 5 Min read
xv Case Studies
Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
By Social Samosa
Mar 28, 2025 10:00 IST 7 Min read
BINGO case study Case Studies
Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
By Social Samosa
Mar 25, 2025 10:00 IST 7 Min read
Samsung Galaxy F06 5G’s #GalaxyF06EyebrowDance campaign blended digital virality with real-world activations, turning 5G speed into a cultural movement. By making eyebrows groove uncontrollably, the campaign redefined excitement around India’s true 5G experience. Here’s how it unfolded. Case Studies
Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
By Social Samosa
Mar 17, 2025 13:04 IST 4 Min read
xv Case Studies
Case Study: How Sunfeast Fantastik! combined on-ground activations and digital buzz to help Gen Z move on from their exes
By Social Samosa
Mar 05, 2025 11:48 IST 5 Min read
Maha Kumbh Case Studies
Case Study: How Pulse Candy blended AI storytelling with immersive experiences at Maha Kumbh
By Social Samosa
Feb 27, 2025 18:52 IST 5 Min read
sr Case Studies
Case Study: How Frido used QR codes & curiosity driven marketing to launch the cuddle sleep pillow
By Social Samosa
Feb 25, 2025 10:15 IST 5 Min read
sd Case Studies
Case Study: How Aisle used meme marketing to reinvent old-school romance for Gen Z
By Social Samosa
Feb 17, 2025 11:45 IST 6 Min read
G Case Studies
Case Study: How Proease leveraged influencers & celebrities to drive conversations on period struggles
By Social Samosa
Feb 12, 2025 11:43 IST 4 Min read
Mangaldeep Maha Kumbh Case Studies
Case Study: How Mangaldeep used AR to bring the Maha Kumbh experience to devotees' screens
By Social Samosa
Feb 10, 2025 13:17 IST 6 Min read
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