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Spikes Asia 2022
Sunrise’s Bihu campaign Case Studies

Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine

Sunrise’s Bihu campaign brought Assam’s festive energy to the streets with live cooking, folk music, and local influencers. Blending food, culture, and celebration, it turned public spaces into vibrant showcases of regional pride. Here's how it unfolded.

By Social Samosa
May 09, 2025 10:00 IST 7 Min read
cbb Case Studies
Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
By Social Samosa
Apr 16, 2025 10:00 IST 5 Min read
How Veer Hanuman Blended Mythology, Technology, and Music to Create an Immersive Experience Case Studies
Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
By Social Samosa
Apr 03, 2025 11:31 IST 5 Min read
xv Case Studies
Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
By Social Samosa
Mar 28, 2025 10:00 IST 7 Min read
BINGO case study Case Studies
Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
By Social Samosa
Mar 25, 2025 10:00 IST 7 Min read
Samsung Galaxy F06 5G’s #GalaxyF06EyebrowDance campaign blended digital virality with real-world activations, turning 5G speed into a cultural movement. By making eyebrows groove uncontrollably, the campaign redefined excitement around India’s true 5G experience. Here’s how it unfolded. Case Studies
Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
By Social Samosa
Mar 17, 2025 13:04 IST 4 Min read
xv Case Studies
Case Study: How Sunfeast Fantastik! combined on-ground activations and digital buzz to help Gen Z move on from their exes
By Social Samosa
Mar 05, 2025 11:48 IST 5 Min read
Maha Kumbh Case Studies
Case Study: How Pulse Candy blended AI storytelling with immersive experiences at Maha Kumbh
By Social Samosa
Feb 27, 2025 18:52 IST 5 Min read
sr Case Studies
Case Study: How Frido used QR codes & curiosity driven marketing to launch the cuddle sleep pillow
By Social Samosa
Feb 25, 2025 10:15 IST 5 Min read
sd Case Studies
Case Study: How Aisle used meme marketing to reinvent old-school romance for Gen Z
By Social Samosa
Feb 17, 2025 11:45 IST 6 Min read
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