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Case Study: How Aisle used meme marketing to reinvent old-school romance for Gen Z

Aisle’s #FindAnkit campaign turned a relatable dating app moment into a viral sensation, blending humor and meme culture. Here’s how it unfolded.

By Social Samosa
Feb 17, 2025 11:45 IST 6 Min read
G Case Studies
Case Study: How Proease leveraged influencers & celebrities to drive conversations on period struggles
By Social Samosa
Feb 12, 2025 11:43 IST 4 Min read
Mangaldeep Maha Kumbh Case Studies
Case Study: How Mangaldeep used AR to bring the Maha Kumbh experience to devotees' screens
By Social Samosa
Feb 10, 2025 13:17 IST 6 Min read
df Case Studies
Case Study: How WeWork India tackled workspace myths using relatable work-life scenarios
By Social Samosa
Jan 24, 2025 11:28 IST 5 Min read
Wrap2Earn Case Study Case Studies
Case Study: How Tata Capital partnered with Wrap2Earn to promote its loan offerings using innovative cab advertising
By Social Samosa
Jan 22, 2025 15:34 IST 3 Min read
12 Case Studies
Unveiling Yearbook of Campaigns 2023-24
By Social Samosa
Dec 27, 2024 18:41 IST 3 Min read
q Case Studies
Case Study: How Kurkure tapped into regional influencers & cultural nuances to win over UP
By Social Samosa
Dec 27, 2024 10:52 IST 4 Min read
s Case Studies
How Samsonite Red built buzz on social media with a mystery identity
By Social Samosa
Dec 24, 2024 10:03 IST 5 Min read
W Case Studies
Case Study: How TATA AIA made life insurance a wedding must-have using OOH
By Social Samosa
Dec 04, 2024 17:40 IST 3 Min read
c Case Studies
Case Study: How Tata AIA sold life insurance using stand-up comedians
By Social Samosa
Nov 27, 2024 16:36 IST 3 Min read
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