Case Studies
Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
Case Study: How Sunfeast Fantastik! combined on-ground activations and digital buzz to help Gen Z move on from their exes
Case Study: How Pulse Candy blended AI storytelling with immersive experiences at Maha Kumbh
Case Study: How Frido used QR codes & curiosity driven marketing to launch the cuddle sleep pillow
Case Study: How Aisle used meme marketing to reinvent old-school romance for Gen Z
Case Study: How Proease leveraged influencers & celebrities to drive conversations on period struggles
Case Study: How Mangaldeep used AR to bring the Maha Kumbh experience to devotees' screens