DigiStreet Media secures branding & digital mandate for Tasty Ninja

DigiStreet Media has secured the branding and digital communications mandate for Tasty Ninja, a  snacking brand launched by Ichiban Oishi LLP Foods. The agency will handle the brand's visual identity, packaging design, e-commerce platform development, and content strategy for digital and social channels.

Tasty Ninja enters the market with its product, Zoodles, instant noodles inspired by a fusion of Indian and Korean flavours. Positioned as a youth-focused brand, Tasty Ninja aims to offer clean-label snacking options that feature bold flavours and are free from MSG and unnecessary additives.

The agency’s responsibilities span from brand architecture and packaging design to digital storytelling and platform management. The objective is to build a unified brand presence across both physical and digital touchpoints, while aligning with the expectations of Gen Z and millennial audiences.

Speaking on the collaboration, Darpan Sharma, CEO & Strategist of DigiStreet Media, said, "With Tasty Ninja, our focus was to build a cohesive brand experience across phygital touchpoints. From designing product packaging to developing a dynamic website and managing end-to-end digital presence, we’ve aimed to create a platform that reflects the brand’s bold yet youthful vibe. We’re thrilled about the opportunity to take the brand forward and unlock its full potential."

The mandate also includes ongoing digital rollouts, content innovation, and platform-specific storytelling to sustain brand engagement.

Further elaborating on the brand’s direction, Kanan Aggarwal, Head of Brand, Tasty Ninja, said, “Tasty Ninja is built for a generation that wants flavour, speed, and authenticity all wrapped in a fun, relatable brand. With a digital-first strategy and a focus on product storytelling, we’re making everyday snacking more exciting and a little more fearless. The execution so far mirrors this energy perfectly, and DigiStreet has been a key partner in bringing that vision to life.”