RunnTV appoints Magnite as key monetisation partner for its CTV and FAST offerings

Magnite and its affiliates, the independent sell-side advertising company, announced that RunnTV, the independent and FAST platform, has named the company as its key monetisation partner. RunnTV will leverage Magnite’s SpringServe technology to enhance monetisation across its CTV and FAST offerings and tap into Magnite’s mediation capabilities to scale.

RunnTV delivers curated, channel-based content experiences designed for every mood, genre, and audience. Available across mobile, web, and connected TV devices, the platform brings Indian viewers a premium content experience with free non-stop entertainment.

This collaboration will help the platform tap into the growing potential of India’s CTV landscape and support its next phase of growth. RunnTV is also activating PMP (Private Marketplace) deals through Magnite’s platform to build out its demand partnerships.

“At RunnTV, we’re committed to building a truly innovative FAST ecosystem,” said Manish
Sinha, Founder and CEO at RunnTV. “Working with Magnite gives us the tools to simplify monetisation and streamline decision-making across our expanding CTV and FAST footprint, while maintaining greater control over outcomes. We look forward to continuing to grow with the support of Magnite’s expertise and technology.”

“India’s CTV and FAST sectors are expanding at a remarkable pace, and with that comes the opportunity for platforms like RunnTV to scale their monetisation strategies,” said Gavin Buxton, Managing Director, Asia at Magnite. “We’re thrilled to be working with them to bring advanced monetisation solutions to their inventory and help advertisers connect meaningfully with their engaged audiences across premium streaming environments.”