monetisation

Untitled design - 2025-06-18T134036.130 Experts Speak

What do WhatsApp’s latest ad features mean for advertisers and marketers?

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise its vast user base. This strategic shift positions the platform as a new player in the creator economy and social commerce landscape. While the tools offer fresh opportunities for brands and creators, they also raise critical questions about user trust, privacy, and the balance between personalisation and engagement.

By Harshal Thakur
Jun 18, 2025 17:39 IST 6 Min read
YouTube Introduces Side-by-Side Ads for Livestreams to Boost Monetisation News
YouTube rolls out side-by-side ads for livestreams
By Social Samosa
May 30, 2025 10:46 IST 2 Min read
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Where does SVOD stand in India?
By Harshal Thakur
May 27, 2025 13:41 IST 7 Min read
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YouTube expands monetisation opportunities for creators
By Social Samosa
Apr 01, 2025 19:06 IST 2 Min read
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YouTube automates ad review process to boost creator earnings
By Social Samosa
Mar 11, 2025 14:03 IST 1 Min read
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Making sense of the turbulence in the Indian OTT space
By Harshal Thakur
Mar 10, 2025 17:25 IST 8 Min read
Aditi Shrivastava Interviews
Aditi Shrivastava on growing Pocket Aces from strength to strength
By Harshal Thakur
Mar 14, 2024 16:12 IST 8 Min read
ByteDance Industry Updates
ByteDance appoints Sameer Singh as Vice President, Monetisation for India
By Social Samosa
May 21, 2019 12:32 IST 2 Min read
ignitee Industry Updates
Famebox Networks Appoints Ignitee As Their Full Service Digital Agency Partner
By Social Samosa
Apr 01, 2014 07:19 IST 2 Min read