CTV

LinkedIn Expands Video Ad Capabilities as Demand for Attention-Driven Strategies Rises News

LinkedIn launches first impression & reserved ads to boost visibility

The platform is also enhancing its connected TV (CTV) ad capabilities. Since its launch last year, LinkedIn reports that CTV Ads have been over four times more effective than linear TV in reaching B2B audiences.

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OOH trends set to redefine 2024
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