CTV
ZEE5’s Shresth Gupta on CTV, regional content, and the future of SVOD in India
Trade Desk and PubMatic Lead adtech growth as CTV adoption soars: report
India sees a 36% reduction in ad Fraud Rates due to increased adoption of ad verification tools: report
Understanding the dynamic patterns of modern audiences across Connected TV
Addressable advertising accounted for 9.8% of India's TV ad revenues in 2023: GroupM report
Indian e-commerce ads may continue to outperform other digital segments: Report