TATA IPL 2025 records highest-ever viewership across TV & digital platforms: JioStar

The 18th edition of the TATA Indian Premier League (IPL) recorded its highest viewership to date across television and digital platforms, according to data released by JioStar, the tournament’s official broadcast and streaming partner.

The season reportedly reached a combined audience of over one billion across TV and digital, with a cumulative watch-time exceeding 840 billion minutes. On the digital platform JioHotstar, the league registered 23.1 billion views and 384.6 billion minutes of watch-time — an increase of 29% from the previous season. Connected TV consumption, a key contributor to this growth, rose by 49%, indicating increased uptake of large-screen digital viewing.

On linear television, Star Sports accounted for 456 billion minutes of watch-time and reported the highest average television rating (TVR) across general and key demographic segments during the season.

The final match of the 2025 edition recorded a total of 31.7 billion minutes of watch-time across Star Sports and JioHotstar, the highest for any T20 match to date. Television viewership for the final reached 169 million, with 15 billion minutes of watch-time. On digital, the final recorded 892 million video views, a peak concurrency of 55 million, and 16.74 billion minutes of watch-time.

The season saw Royal Challengers Bengaluru win their first title, with Virat Kohli securing his maiden IPL championship. Fourteen-year-old Vaibhav Suryavanshi became the youngest centurion in IPL history.

New features were introduced this season on JioStar’s platforms, including MaxView 2.0 for mobile, voice-based video search, and content in 12 Indian languages. 

Sanjog Gupta, CEO – Sports and Live Experiences, JioStar, said: “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the TATA IPL.”

He added, “We had a two-pronged approach this season. We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customized offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalized experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whose passion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms.”

The opening weekend of the tournament, comprising three matches, recorded 49.56 billion minutes of watch-time across platforms — the highest for any IPL opening weekend to date. The season was briefly suspended mid-way but went on to conclude with what organisers described as record levels of engagement.

The coverage featured over 25 feeds in 12 languages and included contributions from more than 170 experts, including former players and commentators. Programming was supported by content featuring team officials, league figures, and pre-season interviews.

Following the conclusion of the IPL season, JioStar is scheduled to broadcast India’s tour of England, beginning 20 June.