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TATA IPL

JIO IPL HOTSTAR GENERIC FI Industry Updates

TATA IPL 2025 records highest-ever viewership across TV & digital platforms: JioStar

The season reportedly reached a combined audience of over one billion across TV and digital, with a cumulative watch-time exceeding 840 billion minutes.

By Social Samosa
logoJun 20, 2025 11:20 IST logo 3 Min read
Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by sports personalities at 32%. Together, these two groups comprised more than 80% of celebrity-led advertising content. Report
Film actors account for 50% of celebrity Ad volumes in IPL 18: TAM Report
By Social Samosa
logoJun 17, 2025 15:10 IST logo 2 Min read
Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report Report
Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report
By Social Samosa
logoJun 11, 2025 18:22 IST logo 2 Min read
xv Report
RCB brand value projected to soars past $140M after IPL win: Report
By Social Samosa
logoJun 04, 2025 19:12 IST logo 3 Min read
IPL 18 sees 27% rise in advertisers, 141 new brands join line-up Report
IPL 18 sees 27% rise in advertisers, 141 new brands join line-up: TAM report
By Social Samosa
logoJun 02, 2025 18:45 IST logo 2 Min read
Food and Beverage Ads Lead IPL 2025 With 36% Share on Mobile, 26% on TV: mFilterIt Report
Food & Beverage ads lead IPL 2025 with 36% share on mobile, 26% on TV: Report
By Social Samosa
logoMay 22, 2025 12:36 IST logo 3 Min read
IPL Report
RCB leads fan sentiment as top contender for IPL title in 2025: Report
By Social Samosa
logoMay 20, 2025 17:50 IST logo 2 Min read
Who’s Sponsoring Whom? A Look at IPL 2025 Team Partnerships Topical Spot
Who’s sponsoring whom? A look at IPL 2025 team partnerships
By Social Samosa
logoMay 07, 2025 18:13 IST logo 9 Min read
IPL 2025 Sees 6% Growth in Television Advertising Volumes: TAM Sports Report
IPL 2025 sees 6% growth in television ad volumes: TAM report
By Social Samosa
logoApr 28, 2025 17:42 IST logo 2 Min read
xvkrisp cadence 01 Report
77% IPL superfans responded to ads: Report
By Social Samosa
logoApr 25, 2025 17:05 IST logo 2 Min read
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