Interviews

OYO YouTube Strategy: Mayur Hola on nurturing campaigns, sentiments & consumer relations

#TheSocialCMO Facebook yielded maximum results in creating awareness: Ajay Dhyani, Timex Group

Amit Dhanuka on Lionsgate India 's premium content strategy for creating a niche

Chumbak Marketing Head on creating lifestyle-driven communication

#TheSocialCMO Data & digital help build efficient chain of personalized offerings: Pankaj Gupta, HDFC Life

If anyone is yet not ready for a digitized virtual experience, they are too late to the party: Lokesh Kataria

#TheSocialCMO Purpose Marketing works great on Twitter & Instagram: Abhishek Gupta

KKR association helped Medimix strengthen presence in the eastern market: Ashish Ohlyan

We have to invoke extreme emotion for it to make an impact: Snehil Khanor, TrulyMadly