Interviews

Chumbak Marketing Head on creating lifestyle-driven communication

#TheSocialCMO Data & digital help build efficient chain of personalized offerings: Pankaj Gupta, HDFC Life

If anyone is yet not ready for a digitized virtual experience, they are too late to the party: Lokesh Kataria

#TheSocialCMO Purpose Marketing works great on Twitter & Instagram: Abhishek Gupta

KKR association helped Medimix strengthen presence in the eastern market: Ashish Ohlyan

We have to invoke extreme emotion for it to make an impact: Snehil Khanor, TrulyMadly

Priyanka Prakash on how GiveIndia uses social media to build credibility & raise funds

#TheSocialCMO ft Jasneet Bachal, YES Bank

Interview: Post our IPL campaign we saw 50%-60% increase in app installs says Snehil Gautam