Interviews

For OTT, certification helps more than censorship: Sameer Saxena, TVF

Katrina Kaif on why Kay Beauty fills the need gap of a human cosmetics brand

[Interview] Celebrating Mother's Day & then returning to life as usual is tokenism: Burzin Mehta, Ogilvy

Udit Mediratta on Budweiser’s extended association with football through Premier League

[Interview] Digital doesn't have few metrics like that on television: Amogh Dusad, SonyLIV

Hotstar Specials: 8 months in Hotstar's original content game decoded

Interview: Abhishek Joshi on why 'Everytainment' works for MX Player

ROI of a campaign is not just measuring awareness or traffic or sales: Abonty Banerjee, Tata Capital

Interview: Digital content is now turning more topical: Vincent Noronha, Havmor Ice Creams