Interviews

Storytelling will be key to BFSI brands in 2020: Shilpa Desai, Fullerton India

[Interview] Digital spends will surpass Print shortly: Anand Bhadkamkar, Dentsu Aegis Network India

Interview: Print advertising for us is becoming more and more irrelevant: Gautam Dutta, PVR Cinemas

CMOs who chase trends tend to last as long as these fads: Karthi Marshan, Kotak Mahindra Group

[Interview] We have a guest pacification of over 93% with over 85% re-booking an OYO: Gaurav Ajmera, OYO

We are keen to explore voice-based commerce on our platforms: Ayush Agrawal, Seniority

We will be launching progressive web apps: Aparna Acharekar, ZEE5

For OTT, certification helps more than censorship: Sameer Saxena, TVF

Katrina Kaif on why Kay Beauty fills the need gap of a human cosmetics brand