Denmark moves to outlaw AI deepfakes that mimic real people without consent

In what could become a first-of-its-kind legislation in Europe, Denmark is preparing to amend its copyright law to tackle the rise of AI-generated deepfakes. The proposed changes would grant individuals legal protection over their likeness, voice, and facial features, responding to growing concerns about the misuse of generative AI technologies.

According to a report by The Guardian, the Danish government has secured cross-party support for the amendment, which is expected to be tabled for public consultation before the summer recess and formally submitted to parliament in the autumn. The move follows concerns that current laws are inadequate to protect individuals from being digitally imitated or misrepresented through deepfakes.

Under the new rules, individuals would gain the right to request takedowns of deepfake content shared without their consent. The law would also apply to unauthorised, digitally generated imitations of performers, with potential compensation for those affected. Parody and satire, however, would remain protected forms of expression.

Culture Minister Jakob Engel-Schmidt, said the bill aims to send a strong signal that every person has the right to control how they are represented digitally. The legislation is widely expected to pass, with support from nearly 90% of MPs.

The Danish government also indicated that if platforms fail to comply with the new rules, enforcement measures could include significant fines or escalation to the European Commission. Denmark is expected to use its upcoming EU presidency to push for similar protections across the bloc.