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Instagram enhances Reels insights with view rate & performance tips

The latest updates reinforce Instagram’s focus on views as a key engagement metric and provide creators with more detailed analytics to refine their video strategy.

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Social Samosa
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Instagram has introduced new view-related metrics aimed at helping Reels creators refine their content strategy, following its move last August to make 'Views' the primary performance metric.

Among the latest additions is a 'View Rate' metric, which indicates the percentage of viewers who watched beyond the first three seconds of a video. The metric also provides a comparison against the creator’s average retention rate, offering insights into audience engagement. Users can further filter this data to differentiate between followers and non-followers.

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Instagram recently emphasised that 'Watch Time' is now the primary factor influencing reach on the platform. With this shift, the ability to sustain viewer attention has become critical, making the new View Rate display a valuable tool for creators looking to optimise their content.

Another new feature, 'Views Over Time,' presents a detailed comparison of video performance across different audience segments. This breakdown helps creators identify trends and adjust their approach based on what resonates with both their existing followers and new viewers.

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Additionally, Instagram has introduced a new performance overview section that provides content-specific insights and comparative data. These notes offer quick assessments of each clip’s performance, aiding creators in making informed decisions about future content.

The latest updates reinforce Instagram’s focus on views as a key engagement metric and provide creators with more detailed analytics to refine their video strategy. The platform aims to help users expand their audience reach by identifying the elements that drive better engagement.

These new tools are expected to be valuable for content creators looking to maximise their visibility and effectiveness on Instagram Reels.

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