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Threads has three times the daily iOS downloads over X

With triple the daily downloads on iOS and more than double on Google Play, Instagram's Threads is surpassing X (formerly Twitter), reflecting the fluctuating market trends.

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Threads daily iOS downloads

While app downloads don't precisely indicate usage, they can offer insights into market trends. Currently, Instagram's Threads is emerging as the dominant player as the platform is now experiencing triple the daily downloads of X (formerly Twitter) on iOS worldwide, and more than double the downloads on Google Play.

While Threads witnessed a significant surge in downloads following its public launch in 2023, in the subsequent months, downloads fluctuated as Meta experimented with different strategies to promote the app. Initially, Meta showcased popular Threads content within the timelines of its other platforms, such as  Facebook and Instagram. However, as the initial boosts from these efforts waned, Threads' downloads fluctuated, often returning to similar levels as X installs, particularly on iOS, based on data from Appfigures.

 

threads
Image Credits: Appfigures

However, towards late December, Threads experienced a surge, with over half a million installations occurring daily on both Google Play and iOS platforms. Although there was a slight decline in iOS installations in January, the platform consistently outpaces X in daily downloads across both platforms, indicating a widening disparity.

For instance, on February 25, 2024, Threads logged 486,803 installations on Google Play and 342,228 on iOS, according to data from Appfigures. In contrast, X garnered 225,408 downloads on Google Play and 112,625 on iOS during the same period. This signifies nearly triple the iOS downloads for Threads and more than double the downloads on Google Play compared to X.

 

threads 2
Image Credits: Appfigures

 

Just a few days earlier, on February 22, the disparity was even more pronounced. Threads recorded 382,999 daily iOS installs compared to just 113,649 for X, exceeding triple the downloads. Similarly, on Google Play, Threads saw 660,882 downloads, while X had only 210,475, again more than triple.

Over time, this trend may extend to monthly active users. It could emerge as the primary microblogging platform choice for most users, despite Twitter's longstanding dominance in this domain. Additionally, this would grant Meta greater control over the information-sharing and news ecosystem used by various individuals, including journalists, researchers, academics, and news enthusiasts. Moreover, Meta has stated that it won't promote news or political content on Threads.

X (formerly Twitter) Twitter Threads downloads threads Google Playstore iOs