WPP Media wins Nilkamal’s full media mandate, EssenceMediacom to lead execution

WPP Media has won the consolidated media mandate for Nilkamal Limited, with EssenceMediacom appointed to handle both digital and offline media duties. The mandate includes media planning and buying, digital strategy, and execution.

As part of the engagement, EssenceMediacom will aim to expand Nilkamal’s reach among digitally active consumers and support the brand’s marketing efforts across platforms. The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based segmentation and programmatic media solutions. The partnership will also explore newer formats such as interactive and immersive content.

Navin Khemka, CEO – South Asia, EssenceMediacom said, “We look forward to welcome Nilkamal  to our growing portfolio of future focussed brands. This partnership gives us the opportunity to  blend strategy with creativity and data to deliver impact across the funnel. With a focus on  innovation and audience intelligence, we aim to build a bold and future-ready narrative for  Nilkamal that drives lasting impact and value.” 

Sharad Parekh, Managing Director, Nilkamal Limited, added, “We are glad to partner with WPP  Media’s EssenceMediacom in this new chapter of our growth journey. The agency’s proven  expertise in crafting innovative, data-led strategies aligns perfectly with our vision for  accelerated growth. We look forward to crafting engaging, insight-led campaigns that elevate  our brand presence and drive long-term value.”