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WPP Media

WPP Media has won the consolidated media mandate for Nilkamal Limited, with EssenceMediacom appointed to handle both digital and offline media duties. The scope includes media planning and buying, digital strategy, and execution. Industry Updates

WPP Media wins Nilkamal’s full media mandate, EssenceMediacom to lead execution

The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based segmentation and programmatic media solutions.

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logoJun 18, 2025 16:59 IST logo 1 Min read
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WPP Media names Caroline Foster Kenny & Stephanie Prager as Global Client Presidents
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The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long-term influencer partnerships, and 70% cite trust and credibility as the main reasons for engaging with creators. Report
Influencer marketing in India valued at ₹3,600 crore, set to grow 25% in 2025: Report
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Publicis Groupe Bags Mars’ $1.7B Global Media Account, Ends WPP’s Run Industry Updates
Publicis Groupe bags Mars’ $1.7B global media account, ends WPP’s run
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logoJun 11, 2025 10:46 IST logo 2 Min read
xv Industry Updates
“There’s never a perfect time to move on”: Mark Read reflects on WPP tenure ahead of exit
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logoJun 10, 2025 12:11 IST logo 4 Min read
Paramount Drops WPP, Moves Media Account to Publicis Industry Updates
Paramount drops WPP, moves media account to Publicis
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GroupM rebranding Experts Speak
GroupM’s shakeup and possible impact on workforce
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