#SocialThrowback

Social Throwback 2023: Top 50 Indian ad campaigns

CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.

Harshal Thakur

05 Dec 2023 16:29 IST

New Update

2023 has been marked by several changes–some minute, some monumental–in the advertising and marketing industry. Ranging from socially conscious initiatives to cutting-edge technological endeavors, this year's top campaigns have demonstrated a keen understanding of consumer dynamics and effective storytelling.

The trend of CGI advertising remained prevalent throughout the year, so much so that 2023 may as well be referred to as the year of CGI. Continuing the trend of incorporation of AI in ads, brands took it a notch higher with the advent of advancements in generative AI technology.

Not letting technology override the themes of the campaigns, several brands relied on the tried and tested conventional storytelling techniques with emotional resonance. JioCinema’s Peacock Hub campaign mixed CGI and conventional storytelling to create comically absurd situations and surreal imagery. With new tricks up their sleeves, brands experimented with new ways to connect with their audience and engage customers.

We spoke to Rahul Mathew, CCO, DDB Mudra Group; Pramod Sharma, National Creative Director, Rediffusion; Keigan Pinto, CCO, FCB Ulka; Umma Saini, Chief Creative Officer - Schbang; Shivani Kamdar - Associate Creative Director, SoCheers; Aabhaas Shreshtha, Creative and Founding Member, Talented; Janmenjoy Mohanty, Chief Creative Officer - North, Dentsu Creative India; Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative India; Ramakrishnan Iyer, Creative Director, BBDO Mumbai; Harshil Shah, Creative Group Head BBDO Mumbai to find out their favorite campaigns from 2023. The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team.

Here are the top 50 Indian ad campaigns of 2023 in no particular order:

Cadbury Celebrations - #MyBirthdaySong