Social Throwback 2023: Top 50 Indian ad campaigns

CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.

Harshal Thakur
New Update
Indian Ad campaigns

2023 has been marked by several changes–some minute, some monumental–in the advertising and marketing industry. Ranging from socially conscious initiatives to cutting-edge technological endeavors, this year's top campaigns have demonstrated a keen understanding of consumer dynamics and effective storytelling.

The trend of CGI advertising remained prevalent throughout the year, so much so that 2023 may as well be referred to as the year of CGI. Continuing the trend of incorporation of AI in ads, brands took it a notch higher with the advent of advancements in generative AI technology. 

Not letting technology override the themes of the campaigns, several brands relied on the tried and tested conventional storytelling techniques with emotional resonance. JioCinema’s Peacock Hub campaign mixed CGI and conventional storytelling to create comically absurd situations and surreal imagery. With new tricks up their sleeves, brands experimented with new ways to connect with their audience and engage customers.

We spoke to Rahul Mathew, CCO, DDB Mudra Group; Pramod Sharma, National Creative Director, Rediffusion; Keigan Pinto, CCO, FCB Ulka; Umma Saini, Chief Creative Officer - Schbang; Shivani Kamdar  - Associate Creative Director, SoCheers; Aabhaas Shreshtha, Creative and Founding Member, Talented; Janmenjoy Mohanty, Chief Creative Officer - North, Dentsu Creative India; Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative India; Ramakrishnan Iyer, Creative Director, BBDO Mumbai; Harshil Shah, Creative Group Head BBDO Mumbai to find out their favorite campaigns from 2023. The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. 

Here are the top 50 Indian ad campaigns of 2023 in no particular order: 

Cadbury Celebrations - #MyBirthdaySong


5 Star - Nothing University 


Happydent - Sign to Smile


CRED - Fills most voids ft. Zeenat Aman 


Black & Decker - #ScrewItUp


Amul - Moochon Main Taav


Amul - Be More Milk


Colgate - Paste Hi Nahi, Daanton Ka Poshan!


Capri Loans - Farz Nibhaatey Hain


Bingo! Mad Angles - Crazy Eye Doctor


Rupay - Helping hand


Urban Company - Chhota Kaam


Zomaito v/s Zomaato 


Red Label - India’s Favourite Social Network


Sunfeast Dark Fantasy - Har Dil Ki Fantasy


Coca-Cola - The Real Magic Of Pujo


Starbucks India - It Starts With Your Name


Ariel - #ShareTheLoad


Axis Bank - Find Your India


Paytm - #FreedomFestival


Manyavar - A Father’s Awakening


Subway - Vishwanathan Anand


Meesho Mega Blockbuster Sale ft. Ranveer Singh


McDonald’s India - EatQual


Fabindia - Celebrating Motherhood


RuPay - Chaos in the Museum ft. Dinesh Karthik


Reliance Digital - Technology Se Rishta Jodo


Dream 11 - Sab Khelenge Ft. Aamir Khan, R. Madhavan and Sharman Joshi


TVS - Responsible Manhole


Meesho - Sahi Quality Sahi Price ft. Deepika Padukone


Uber - Uber Camper


Taj Mahal - Megh Santoor


Amazon India - Rakhsa Bandhan


Fevicol - Chipku Chair 


JioCinema - TATA IPL 2023


TVS Eurogrip - Har Ghar Ka Hero


JioCinema - Peacock Hub


Flipkart - #PassingThePapdi


Prega News - #MarkOfStrength


NetMeds - The Girl in the Red Lipstick


Britannia - 1947% more history


Caratlane - Khul Ke Karo Express


Amazon India - #DeliverTheLove


HP India - #ChaloRoshniKiOar


Amaze - Mirchi Lights


Colgate - The Sweet Truth


Khushir Bahon Swiggy


Mr.India Meets Google Pixel


Astral Pipes - The 25-Years Journey of Clean Water | #AccessToCleanWater


Madhya Pradesh Tourism 2023 Ad


#campaign #2023 #Ads