With strong wins at the Cannes Lions International Festival of Creativity 2025, India has secured a Grand Prix, 4 Gold, 2 Silver, and 7 Bronze Lions on the third day of the awards. The accolades were announced across the Social & Creator, Media, Direct, Creative Data, Creative B2B and PR categories.

In the PR Lions category, FCB India won a Grand Prix, a Gold and a Silver Lion for its campaign 'Lucky Yatra' on behalf of Indian Railways. Ogilvy India took home a Bronze for 'Box to Beds' for Amazon.

In the Direct Lions, FCB India won a Gold for 'Lucky Yatra' campaign. Havas Creative India earned another Bronze for its 'Ink of Democracy' campaign, marking a repeat win for the same work.

In Creative Data, Leo won a Gold for ACKO's 'Tailor Test' campaign.

Meanwhile in the Social & Creator Lions, Ogilvy won a Gold for Mondelez International's 'Erase Valentine's Day' campaign and BBH India was awarded a Bronze for Garnier's 'Bassi vs. Men’s Facewash'.

In Media, Leo India clinched a Silver for 'Takeoff Takeover' created for Cathay Pacific. The Bronze winners in the same category included Ogilvy India’s 'Eye Test Menu' for Titan Company, Havas Creative India’s 'Ink of Democracy' for The Times of India, Dentsu Creative’s Garuda Rakshak for DSP Mutual Funds, and Nature Shapes Britannia by Talented for Britannia.

Reacting to the wins for Lucky Yatra, Dheeraj Sinha, Group CEO, FCB India and South Asia, said, "To win a Grand Prix, two Golds, and now a Silver in PR and Direct Lions for Lucky Yatra is truly special. This campaign has travelled far, from a deeply local insight to global creative recognition across disciplines. What makes it even more meaningful is how it’s been awarded not just for storytelling, but for real impact, engagement, and cultural resonance. Huge applause to the phenomenal team — both at Cannes and back home — and to our client partners for believing in the power of bold, rooted ideas. This is the creative culture we’re building at FCB India.” 

Speaking on the win, Parikshit Bhattacharya, CCO, BBH India, said, “Bassi vs Men’s Facewash is an iconic campaign, one that started on social and ended up on broadcast. With all the attention the work has already garnered for the brand, a Cannes Lions metal is a great cherry on top. We couldn’t be happier for the teams at BBH and Garnier.”

Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman, Leo South Asia, said, “At Leo, we have always believed in the power of data—but more importantly, in the power of human insight. This campaign is a perfect expression of our Humankind philosophy, where creativity begins not with a brand, but with a deep understanding of people. Sometimes, the most profound insights are found in places we least expect, quietly embedded in everyday behavior. We discovered that nearly every Indian family has a trusted tailor—someone who’s not only measured our clothes but inadvertently tracked our health over the years. That simple realisation became the heart of a powerful idea. Kudos to ACKO for believing in it, and to the incredible teams at Leo who’ve made it a habit to uncover the extraordinary in the ordinary. This is creativity with purpose, designed to impact lives at scale, true to our belief in ideas that can impact a billion. Cheers!”

Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia, dentsu, said, "This campaign was born out of a deep sense of purpose. We set out to use creativity in the service of something meaningful, and we did just that. The idea touched lives, sparked conversations, and stood tall in one of the most culturally powerful gatherings in the world, the Kumbh. To now see it win at Cannes is a proud reminder that when creativity carries intent, it resonates far beyond its origin.

This win belongs to every single person who believed in the idea and brought it to life. It is a celebration of Indian creativity - rooted in culture, driven by meaning, and lifted by craft. And yes, we will be celebrating this one with pride, with gratitude, and with the team that made it possible."

Kainaz, Harshad & Sukesh, CCOs, Ogilvy India said, "We won three lions today and we’re super proud of each one of them. 
The gold for 5- Star Erase Valentine’s Day in Social & Creator is so special because it is a testament to the fact that when an everyone is working towards making the impossible possible, it happens. The client being on the stage with us is amazing because this was impossible without their belief.  We won a second bronze for Titan Eye Test Menu. This time in Media. This campaign has been winning at every show but winning at Cannes seals the deal for the creative soul. Amazon Box to Beds won a bronze in the category PR. This campaign has just started its journey and has bagged a lion already.  We thank all our teams, clients and partners because each of these ideas needed a village to raise them.”