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5 Star Anti-Valentine's Day

Cadbury 5 Star Marketing Shorts

Why Cadbury 5 Star does nothing every Valentine’s Day

From cheeky billboards to time travel stunts, 5 Star’s anti-Valentine campaigns have taken unexpected turns each year. We got the brand and agency to spill the beans on how they’ve turned it into an annual tradition.

By Pranali Tawte
logoFeb 14, 2025 12:42 IST logo 6 Min read
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