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fwf Experts Speak

Making sense of the turbulence in the Indian OTT space

India’s OTT landscape is undergoing a turbulence with the rise of new content formats, big-player consolidations, and increasing regulatory scrutiny. As advertisers navigate a fragmented ecosystem, the battle between short-form engagement and premium storytelling intensifies—reshaping the future of digital entertainment and brand strategies.

By Harshal Thakur
logoMar 10, 2025 17:25 IST logo 8 Min read
Amazon Prime Video to show ads News
Amazon Prime Video to show ads starting January 29
By Social Samosa
logoDec 27, 2023 16:25 IST logo 1 Min read
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